Moncler jackets of 2000 to-2008
August 18th, 2010As income levels and environmental health awareness-raising, China’s demand for outdoor supplies into the high growth period. Compared with developed countries, although still very small, but the rapid growth moncler jackets of 2000 to-2008, China’s retail sales of outdoor products 48.9% average annual growth rate in 2008, an increase of 53.36% to reach 3.65 billion yuan. Future market share will continue to focus on big brands, the industry than the branded apparel and sports equipment industries will appear in a higher degree of concentration. The domestic market is big and has attracted many new entrants, but the massive influx of overseas brands intensified further competition, after more than 10 years of development, the company Moncler Men Vest Jackets brand, channel, R & D capabilities in the industry has established an obvious competitive advantage. The company’s current is at its rapid growth phase of the life cycle.
Compared with the major competitors, the company brand awareness, purchase rate has exceeded other enterprises, in the channels, but also moncler vest based on 430 stores, exceeding the second advantage of about 130 established a leading position within the industry, research and development aspects , with the domestic outdoor industry’s largest and most innovative R & D Design Center. The company in 2007 and 2008 revenue growth of 64% and 78%, as well as upgrading of the industry concentration will lead to sales volume increases, on the other hand, steady improvement in the proportion of directly operated stores, and shop layout optimization, the overall level of profitability will be relatively room for growth, all factors will ensure the continuation of high-growth companies. Follow-up to two years, the industry assumed that there was moncler wholesale an organization to maintain 30% growth rate, the company raised the project have been developing smoothly, a conservative estimate, the company earnings growth the next two years will be above 40%.
With the outdoor travel sports specification upgrade for outdoor clothing, shoes, backpacks, tents, sleeping bags and Moncler Women Polo Shirt mountaineering equipment, professional upgrades will continue to increase consumer demand, product categories and product price have continued to expand opportunities. To raise funds for the channel to expand refueling. Company intends to use IPO to raise capital of 2 billion for additional 79 outlets operating area of 9950 square meters terminal than the company’s current 430 outlets moncler jackets for women and 26419 square meters, respectively 18.4% and 37.7%; to be invested 19.49 million yuan term information system construction project .